You are a financial expert and can be the recognized expert in your local media. The program provides the advisor with news interviews across TV, radio, print and online news media. Media that is “earned”, not paid for.
Effective earned media involves you being interviewed by a journalist for the purpose of educating the public, positioning you as “the expert”! According to Nielsen, 92% of consumers say they trust earned media, while only half trust paid ads. Build trust and authority with your clients and prospects.
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